@techvitamin 2.2: Greg Gottesman, Pioneer Square Labs

Greg Gottesman, Managing Director
Greg Gottesman, Managing Director

Much has changed about Venture Capital in the last few decades, and Greg Gottesman has witnessed it up close and personal as a founder of Madrona Venture Group, then of Madrona Labs, and now of Pioneer Square Labs (PSL). And while he’s still involved at Madrona, PSL is part of a clear evolution towards the entrepreneur, and getting closer to the initial creative process in a startup.

Greg’s widely known as an entrepreneur’s entrepreneur, with a strong sense of product, and great empathy for what founders go through. At Madrona Labs, he experimented with the notion of a venture firm providing the space, talent and financial resources to get founders off the ground, and through the first brutal filter.

Greg Gottesman and Geoff Entress lead Pioneer Square labs
The Pioneer Square Labs team (photo credit: Geekwire)

Now at Pioneer Square Labs — along with one of the country’s most quietly successful angel investors, Geoff Entress — Greg has taken the lab model even further, tweaking some of the early formulas at Madrona, and bringing a host of top tier VCs to the table for the entrepreneur. If you’re an aspiring Founder, PSL will quickly put you in close proximity to engineers, designers, and a broad group of investors who are ready to provide both capital and hands-on help. PSLs “limited partners” aren’t passive pension funds, they are top VC like Greycroft.

In this episode, Greg and I talk about entrepreneurship, the new model they’re trying to drive, the kind of people he’s hoping will walk through their front door.  Have a listen.


Also published on Medium.