Much has changed about Venture Capital in the last few decades, and Greg Gottesman has witnessed it up close and personal as a founder of Madrona Venture Group, then of Madrona Labs, and now of Pioneer Square Labs (PSL). And while he’s still involved at Madrona, PSL is part of a clear evolution towards the entrepreneur, and getting closer to the initial creative process in a startup.
Greg’s widely known as an entrepreneur’s entrepreneur, with a strong sense of product, and great empathy for what founders go through. At Madrona Labs, he experimented with the notion of a venture firm providing the space, talent and financial resources to get founders off the ground, and through the first brutal filter.
Now at Pioneer Square Labs — along with one of the country’s most quietly successful angel investors, Geoff Entress — Greg has taken the lab model even further, tweaking some of the early formulas at Madrona, and bringing a host of top tier VCs to the table for the entrepreneur. If you’re an aspiring Founder, PSL will quickly put you in close proximity to engineers, designers, and a broad group of investors who are ready to provide both capital and hands-on help. PSLs “limited partners” aren’t passive pension funds, they are top VC like Greycroft.
In this episode, Greg and I talk about entrepreneurship, the new model they’re trying to drive, the kind of people he’s hoping will walk through their front door. Have a listen.
Also published on Medium.